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About Me

Rachel Friedman

Life and Business Coach

Mom, wife, daughter, serial entrepreneur, possibility dealer, and yogi!


I have spent the last two decades as a student of psychology, yoga, fitness, nutrition, meditation and business. I am a believer in possibility, conquering your goals, and transcending past them. I believe we can do anything we put our minds to.

My journey into entrepreneurship began in 2002 as personal fitness coach. In an instant I decided to leave my stable job as an adolescent therapist to pursue my passion for fitness and wellness.

In 2010 I was introduced to yoga. Discovering yoga and life coaching is what saved me from my own worst enemy, myself. After every yoga class I felt amazing, and decided I wanted to learn more, and understand why I felt so good after each practice. This led me to register for a teacher training program. Little did I know how much this program would change my life. It is in this program where I was first introduced to self-inquiry. Self-inquiry gave me insight into my own thinking and how my own thinking was impacting all the decisions I had made to this point in my life. The true journey back to myself began at this point. It is from this experience that I began to study and learn as much as I could about the power of the mind. Re-discovering my own power set up the framework to end my struggle with self-doubt and anxiety. The ability to manage my mind, gave me the power to manage my body, and every aspect of my life. From this incredible process I gained self-confidence, self-love, and a career.

In 2011 I opened up my first yoga studio in a suburb of Atlanta, Ga. After two years of great success I sold my half of the business to my business partner in order to open up another studio closer to home. In 2014 I opened my second yoga studio and in 2016 I opened an additional location.

The key to your success begins with you, your mindset, your belief system, and your goals. I understand that confidence is the key to a successful meaningful life. I am here to help you get out of your own way, help you drop your bullshit stories, the lies you have been telling yourself to transform beyond your wildest dreams.

I received my undergraduate degree in Social Work from Syracuse University and my graduate degree in Clinical Social Work from New York University. I am a Life Coach through the Life Coach School and E-RTY 500 hour Master Certified Yoga instructor.

If you are ready to manifest some powerful ass shit in your life, let’s chat.